The 13th of June is Cupcake Day. Across the UK, thousands of people will be taking part in events to raise money for vital research into dementia, and ongoing care for those experiencing the disease and their carers.  

According to the Alzheimer’s Society website:

In the average time it takes to bake a batch of cakes, six people in the UK will develop dementia. It is now the leading cause of death in England and Wales, overtaking both cancer and heart disease.

850,000 people diagnosed with dementia in the UK


In the UK, around 850,000 people have dementia and this is set to rise to over a million people by 2025. Dementia covers a variety of brain disorders that cause a loss of brain function. The most common of these is Alzheimer’s. One person every three minutes develops dementia, which affects 1 in 6 people over the age of 80.

The UK’s leading dementia charity, Alzheimer’s Society has committed to spending at least £150 million over the next 10 years on dementia research in order to improve care and find a cure. They plan to spend £50 million to develop the UK’s first Dementia Research Institute.

Over £2.7 million raised since 2016 for vital research and care


blue chocolate cupcakes on a blue and white polkadot tablecloth for cupcake day fundraiserSince its launch in 2016, Cupcake Day has raised £2.7 million for Alzheimer’s care and research.

Not only will there be cupcakes and other delicious bakes aplenty, but each fundraising kit comes with fundraising ideas and games to play on the day.

Funds raised from Cupcake Day will go towards pioneering research as well as care and support services for those suffering from dementia.

£50 provides in-depth support for five people in a time of crisis, through the Alzheimer’s Society Helpline.

£150 allows for two people suffering from dementia to attend Singing for the Brain® sessions with their carers each week for a year, where they sing and dance with music.

£610 could pay for a Doctoral Training Centre to run for a day, helping up to eight researchers continue ground-breaking dementia research.

Many celebrities have joined in the campaign, with Gentleman Jack actress Suranne Jones lending her support, sharing her experiences of her late mother’s vascular dementia on film ahead of this year’s event. While former EastEnders actress Lacey Turner has also encouraged people to get involved. Other Alzheimer’s Society celebrity supporters include comedians David Baddiel and Jo Brand, Downton Abbey screenwriter Julian Fellowes, Loose Women presenter Ruth Langsford, actress Sally Lindsay, Vicky McClure, Carey Mulligan, Meera Syal, Richard McCourt, Arlene Phillips CBE, Fiona Phillips, Angela Rippon CBE, Bill Turnbull, Kevin Whately and Sir Tony Robinson.

How we’re getting involved with Cupcake Day


At Caerphilly & Church Village Funeral Services, we will be holding two separate events to sell cupcakes and raise money.

Tonteg Community Centre – 9:30am to 12:30pm – Main Road, Tonteg, Pontypridd, CF38 1ND

Bedwas Bowling Club – 9:30am to 3:30pm – Bedwas, Caerphilly, CF83 8BJ

We’ll be selling a range of delicious cupcakes and other bakes at both of these venues. So, you can drop by and indulge your sugar cravings as well as feel good about doing something to help those who are affected by this disease.

Whether you have a sweet tooth or not, we’d love you to join us in raising money for this important cause that is close to our hearts. Each cupcake sold is one step closer to beating dementia.


If you can’t make it to a Cupcake Day event, you can donate to the Alzheimer’s Society via their website. Donate here.